How Does it Work?

All you need to do is enter your website URL and, within a few seconds, the OnBrand Grader will analyze your website and generate a personalized score between 1­-100. You’ll also receive a more comprehensive report that details how your website performs in each key criteria.

The four criteria are as follows:

  1. Consistency​:Consistency is the first rule of branding. All brand assets should be consistent, from the website to print materials to the messages broadcasted in marketing communications. We’ll assess the consistency of your text elements, colors and fonts.
  2. Message​:Brand messaging encompasses everything your brand stands for. It’s what differentiates your brand from competitors. We’ll check your complementary colors, logo color(s) and meta information.
  3. Visibility:Brand visibility is how effectively your brand is communicated on your website and your social media channels. In this section, we’ll grade your social cards, header contrast and color temperature.
  4. Accessibility​:This section measures how accessible and secure your brand is online. We look for social links, a privacy policy page, an SSL certificate, and we grade the effectiveness of your domain name.

At the bottom of each section, you’ll find an article designed to help you improve your website’s branding and, of course, your OnBrand Grader score.

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your email in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the OnBrand site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is the OnBrand Grader really free?

Absolutely. The OnBrand Grader is a free marketing resource designed to help you understand and improve your website branding.